Privacy Policy
Your privacy is important to us. This policy explains how 91Leads collects, uses, and protects your personal information.
Last Updated: October 12, 2025
Table of Contents
Welcome to 91Leads CRM ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website or when your business uses our CRM services.
Important: 91Leads operates as a B2B CRM service provider. We primarily collect data from business clients who sign contracts with us to use our CRM platform. Our clients then store their customer data within our secure CRM system. We act as a data processor for our business clients' customer information.
By using our services, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
Business Client Information
We collect information from businesses that sign contracts to use our CRM services:
- Business contact information (company name, authorized representative details)
- Contract and billing information
- Account credentials for authorized users
- Business communication preferences
- Industry and company size information
Customer Data (Processed on Behalf of Clients)
Important: We act as a data processor. Our business clients store their customer data in our CRM platform:
- Lead contact information and interactions (added by our clients)
- Customer communication history (managed by our clients)
- Sales pipeline and opportunity data (controlled by our clients)
- Custom fields and notes (created by our clients)
- We do not directly collect this data from end customers
Technical Information
- IP address and device information
- Browser type and version
- Operating system and device identifiers
- Usage data and analytics
- Cookies and similar tracking technologies
2. How We Use Your Information
We use the collected information for the following purposes:
Service Provision
- • Provide and maintain our CRM services
- • Process your transactions
- • Manage user accounts
- • Deliver customer support
Communication
- • Send service-related notifications
- • Respond to inquiries and support requests
- • Share product updates and news
- • Marketing communications (with consent)
Improvement
- • Analyze usage patterns and trends
- • Improve our services and features
- • Develop new products and services
- • Ensure platform security
Legal Compliance
- • Comply with legal obligations
- • Protect against fraud and abuse
- • Enforce our terms of service
- • Resolve disputes
3. Information Sharing
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
Data Controller vs. Data Processor
For business client information, we are the data controller. For customer data stored by our clients, we act as a data processor - our clients remain the data controllers of their customer information.
Service Providers
We may share business client information with trusted third-party service providers who assist us in operating our platform (hosting, payment processing, support), provided they agree to keep this information confidential.
Legal Requirements
We may disclose information when required by law, court order, or government request, or to protect our rights, property, or safety. For customer data, we will notify our business clients unless legally prohibited.
Business Transfers
In the event of a merger, acquisition, or sale of assets, business client information may be transferred. Customer data would be transferred in accordance with existing contracts and client consent.
Client Data Access
Important: Customer data is only accessible to the business client who stored it and authorized 91Leads personnel for technical support and maintenance purposes.
4. Data Security
Our Security Commitment
We implement industry-standard security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
Technical Safeguards
- • SSL/TLS encryption for data transmission
- • Encrypted data storage
- • Regular security audits and monitoring
- • Secure data centers with physical protection
- • Multi-factor authentication options
Administrative Safeguards
- • Access controls and user permissions
- • Employee training on data protection
- • Regular security policy updates
- • Incident response procedures
- • Background checks for staff
Important: While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
6. Your Rights and Choices
Rights for Business Clients vs. End Customers
Business Clients: You have full rights regarding your business information and can manage your customer data within our platform.
End Customers: If your data is stored by our business clients, please contact the business directly to exercise your rights. We will assist our clients in fulfilling such requests.
For business clients, your rights include:
Access
Request a copy of the personal information we hold about you.
Correction
Request correction of inaccurate or incomplete information.
Deletion
Request deletion of your personal information (subject to legal requirements).
Portability
Request transfer of your data to another service provider.
Opt-out
Unsubscribe from marketing communications at any time.
Restriction
Request limitation of processing under certain circumstances.
How to Exercise Your Rights: To exercise any of these rights, please contact us at care@91leads.com. We will respond to your request within 30 days.
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law.
Account Information
Retained for the duration of your account and up to 7 years after account closure for legal and business purposes.
Lead and Customer Data
Retained as long as you maintain an active account. You can delete specific records at any time through your account settings.
Analytics and Usage Data
Typically retained for 24-36 months for service improvement and analytics purposes.
8. Third-Party Services
Our service may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices of these external services.
Third-Party Integrations
- • Email service providers
- • Payment processors
- • Analytics services
- • Cloud storage providers
Your Responsibility
- • Review third-party privacy policies
- • Understand data sharing implications
- • Configure privacy settings
- • Report any concerns to us
9. Children's Privacy
Age Restriction
Our services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will take steps to remove such information.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements.
Notification of Changes
- • We will notify you of any material changes via email
- • Updated policy will be posted on our website
- • Changes become effective 30 days after notification
- • Continued use of our services constitutes acceptance
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
11. Contact Us
Questions About This Privacy Policy?
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please don't hesitate to contact us.
Contact Information
Response Time
• General inquiries: Within 24-48 hours
• Privacy-related requests: Within 30 days
• Data breach notifications: Immediately
• Urgent matters: Contact us directly via WhatsApp
This Privacy Policy is effective as of October 12, 2025 and applies to all users of 91Leads CRM services.
For the most current version of this policy, please visit 91leads.com/privacy-policy